FashionNova is one of the biggest fast fashion brands of all time. We did a Shopify Store Audit to understand what makes this store rank so well. They are not a chain of full-blown brick-and-mortar apparel stores. Yet they enjoy annual sale statistics that surpass 1 Billion USD.
How does that happen?
In this article, we will explore some key metrics from FashionNova.
We offer professional Shopify SEO Services to help businesses build a rankable and technically sound storefront. If you are an apparel store or building a Shopify storefront, then you could probably benefit from our Shopify Store Audit insights.
Let’s get started!
Shopify Store Audit on FashionNOVA
When it comes to Google rankings, FashionNova singlehandedly beat popular fashion moguls like Dior, Chanel, Gucci, Louis Vuitton, Macy’s, and more. FashionNova was Google’s #1 most-searched back in 2018. Shopify Stores have to continuously optimize their web pages.
However, there is clearly more to running a successful Shopify Store.
Conducting a Shopify Store Audit has highlighted the following key aspects of a Shopify Store to assess and optimize.
✅Domain Authority
✅Shopify Speed Score
✅Organic Search Traffic
✅Paid Search Traffic
✅Store Design & Theme
✅Product Descriptions
✅Competitive Position
✅Backlinks Summary
✅Ad Samples
✅More+
Fast fashion and online buying are on the rise. It’s crucial for online retailers to stay ahead of the competition.
Let’s go over what our Shopify SEO Experts found after the audit.
FashionNova CEO Richard Saghian
Richard Saghin founded FashionNova back in 2006 with just six employees. He opened the first store in California’s Panorama Mall. The brand has always focused on delivering quality at the best prices. But it was only in 2018 that the business started gaining insane popularity. They were a top-performing brand when it comes to Instagram influencer marketing! They had the highest Earned-Media Value (EMV) on the platform.
“Overpriced fashion is dead”
—Richard Saghian
The idea of the product lines was always crystal clear for Saghin.
The CEO wanted to start by bringing out low-price clubwear apparel. Starting from there, now the brand offers thousands of trend-led fashion apparel. Conducting a Shopify Store Audit will tell you all you need to know about the marketing strategies of FashionNova.
Let’s check out some key metrics.
Shopify Store Audit: Evaluating Product Pages and Descriptions
The product pages of FashionNova’s Shopify store are where customers make purchasing decisions.
And you can tell that the brand optimizes these pages so well. Compelling product descriptions and pages are vital for driving sales. Here are some of the key areas to assess when conducting a Shopify Store Audit.
Shopify Store Audit Homepage Analysis: Navigable Storefront?
FashionNOVA store has a very navigable Homepage.
Upon arriving at the page, you can clearly see well-organized product categories and relevant sub-categories. Besides this, the dropdown for Trending products is another good feature. Since the store is a “fast fashion” brand, it is a great way to help buyers find the newest and trending styles. All in all, the store is well organized upon the first glance.
We recommend businesses to make the homepage navigable and user friendly.
There are many more factors that increases your store sales.
Read our guide Shopify Best Practices to Boost Store Conversions.
Shopify Store Audit Visual Analysis: Banner Product Images
High-quality images and videos are crucial for showcasing FashionNova’s products.
Storefronts must optimize image file sizes without compromising quality to maintain fast loading times. The store vibrant images of fashion models showcasing various clothing. The homepage shows a clear banner ad, followed by one or two Shopify Store Sale discounts and then come the products.
Access the following key aspects of ensuring the best visuals in your store:
✅Image Quality
✅Image Resolution
✅Consistency of product visuals
Consider adding product videos to provide a more immersive experience and highlight key features.
Shopify Store Audit Textual Analysis: Product Descriptions
Compelling and informative product descriptions are essential for capturing customers’ attention. Copywriting plays a key role in persuading customers to make a purchase. Read our guide on How to Write Shopify Product Descriptions That Convert.
Analyze the product descriptions on your store based on the following factors:
✅Clarity and Voice
✅Persuasiveness
✅Accuracy
You can see how FashionNova includes relevant details such as sizing information, materials, returns and care instructions. Incorporate creative copywriting techniques such as storytelling. Highlighting the unique selling points through your product descriptions is a good way to introduce the products to the customer.
This will also create an emotional connection with potential buyers.
Steering with User-Generated Content
Brands talk about themselves all the time.
But it looks better if even the customers can’t help talking about it.
FashionNova is one of the most popular brands on Instagram, TikTok, Facebook, and Google. The brand collaborated with influencers and celebrities to reach its audience. They currently work with 3000 to 5000 influencers with a large following on Instagram and other social media platforms.
This is one of the biggest factors leading up to social media-bolstered e-commerce sales for FashionNova.
Take a look at how customers express their satisfaction here.
The products made customers happy as well. Customer reviews and ratings provide social proof. It builds trust among potential buyers. So Shopify businesses must maintain the visibility and authenticity of customer reviews on their product pages.
Pro Tip: Consider Integrating a Review Management System.
This will help you encourage more customer feedback. We suggest that you display the most helpful reviews prominently on the homepage of your store.
FashionNova Offers Product Variations
FashionNova offers a wide range of fashion products with various options and variations.
Evaluate the organization and presentation of product variations such as sizes, colors, and styles. Retail businesses must ensure that customers can easily select their preferred options without confusion or friction. Shopify allows businesses to add product variations so as to give users a more personalized shopping experience.
Read our guide How to Add Custom Text Box on Shopify.
It explains all about how to add options for product variations on Shopify.
Shopify Store Audit: CTA Button Placement
Having well-designed and strategically placed call-to-action buttons significantly impacts conversion rates.
In the given illustration, check out the visibility, design, and copy of FashionNova’s CTA buttons. Optimize their placement and wording to encourage customers to take the desired actions, such as adding items to the cart or proceeding to checkout.
FashionNova creates a compelling shopping experience with well-optimized product pages and all the elements within.
This drives conversions and builds customer trust.
We Analyzed Marketing Strategies Used by FashionNova
When conducting a Shopify Store Audit, it is vital to analyze the effectiveness of marketing strategies and promotional efforts. Marketing plays a crucial role in driving traffic and generating sales for FashionNova’s Shopify store.
#1: Email Marketing Campaigns
Email marketing is a powerful tool for engaging with existing customers and nurturing potential buyers.
FashionNova’s email marketing campaigns are on point.
They have good frequency, content quality, and personalization. Consider implementing automated email flows, personalized product recommendations, and enticing offers to drive repeat purchases and customer loyalty.
#2: Social Media Marketing
Regularly evaluates the effectiveness of your social media strategies.
FashionNova stood out by heavily indulging in social media promotions. Ideally, it is recommended for businesses to post at least three times a day. This helps in boosting relevancy and keeps feeding the algorithm. Check the timeline of how often FashionNova posts on Instagram.
Why do all the posts look like they were posted today itself?
Well, that’s because they are…
FashionNova posts at least thirty times per day. That accounts for their massive reach on Instagram. Almost everyone has seen a post from the brand. While this may be too much for many new brands, making the best use of social media is recommended.
Go for posting five to seven posts if you can not go extensive. Then, track how the audience reacts to your posts.
Here are some key metrics to monitor:
- Content engagement
- Content reach
- Clicks
- Sign Ups
- Conversions
FashionNova has always aligned the brand identity with its social media posts.
The store’s branding and product offerings also maintain a steadfast fashion vibe. Clearly, this works. Businesses must consider leveraging user-generated content, influencer partnerships, and targeted ad campaigns.
#3: Fashion Content Marketing
Content marketing plays a crucial role in educating, entertaining, and engaging potential customers.
FashionNova’s content marketing efforts include blog articles, fashion guides, and video content. This pushes out the brand more. When creating content for your brand, ensure that it aligns with the target audience’s interests, provides value, and drives traffic to the store.
Speaking about value. These tactics do not specifically apply to fashion and apparel storefronts.
For instance, Mr. Beast recently launched his chocolate brand Feastables on Shopify. Many of these best practices are implied in his store too. We have decoded everything in our Shopify Store Audit on Feastables.
#4: Expanding Reach with Influencer Collaborations
We discussed earlier in the article that FashionNova heavily indulges in user-generated content.
The brand also successfully collaborates with influencers to promote its products. These collaborations have immensely impacted brand awareness and sales. You can also consider expanding influencer partnerships with influencers related to your brand niche. This helps to reach new audiences and increase brand visibility.
On the other hand, the influencers and the customers are also benefited from promotional discounts. FashionNova’s promotional strategies include:
- Discounts
- Limited-time offers
- Loyalty programs
Businesses must segment promotions via influencers based on customer preferences and behavior. This provides personalized offers that resonate with individual shoppers.
Key Takeaway
Shopify Store Audit helps you evaluate and optimize marketing strategies for your business.
FashionNova has attained massive brand awareness with just the best use of social media promotional strategies.
You can too!
Get in touch with Shopify SEO Consultant to attract more customers and make data-driven decisions for your store. Here is another Shopify Store Audit from our SEO Experts.
