The Art of Shopify Product Naming: Beyond Titles and Keywords

Blog / The Art of Shopify Product Naming: Beyond Titles and Keywords
Shopify Product Naming

Shopify is one platform that alone helps 2,698604 businesses in the United States. Clearly… It’s a beacon for online businesses seeking success. This article shares some hot takes on Shopify Product Naming. Now we do not want any businesses to change product names they love, okay! But from the Shopify SEO point of view, product names hold a lot of weight. They make marketing simpler so it is easier to attract a ton of target audience in a nick of time.

Product names embedded with keywords have a big impact on SEO. The importance of product naming often goes underestimated. So let’s explore the intricacies of choosing the right Shopify product title and keywords. Hopefully, this article helps you enhance search visibility, customer engagement, and ultimately, Shopify Sales.

The Dynamics of Effective Shopify Product Naming

The power of effective product naming goes beyond the keywords. Is your product name just a label? If that is so. Change it. You can make them more marketable. Look at these numbers of Shopify Stores currently operating in the United States.

CountryNumber of Shopify Stores
The United States2,698,604
The United Kingdom191,982

These are big numbers and of course, the competition is cut-throat.

Your product may be good but it must also stand out to the audience. Shopify SEO is about strategically placing your offerings (Product USPs) in the product information: The Titles, Descriptions, and Headlines. A well-crafted product title serves as the digital handshake between potential buyers. Let’s see how to name products in a way that communicates value and sparks interest.

The SEO Advantage of Product Names With Keywords

Aligning Shopify Product Titles with Keywords sets the stage for a positive customer experience. The buyers must know what they are getting into right away. Let’s take an example of a cozy comforter for the bed. What is a better product name among the following?

  1. Cozy Comforter
  2. Cozy Floral Comforter Set
  3. Soft Microfiber Cozy Comforter Set
  4. Soft Microfiber Cozy Comforter Set by [Shopify Business Name]
  5. Soft Microfiber Cozy Comforter Set for Children

Now we put on the SEO hats and analyze. 🎩🎩🎩

The first Product Name is short and catchy. And as per the search engine algorithm, that is probably the keyword anyone would type on Google when looking for this product. However, SEO Specialists say that this is not enough to rank on top results.

Is “Cozy Floral Comforter Set” this keyword any better? Only slightly as this gives more information about the design of the comforter. If a mother is looking for bedding for her daughter, this product description tells her a lot about the product. Well, enough for someone to click on the listing and come to your Shopify Store from Google.

Taking it a level up, if you add the fabric details such as “microfiber” or “dimensions” then it gets better. Do you see what’s happening here? We are narrowing down to the niche audience. Shopify marketing isn’t complete without a robust understanding of SEO. Your product titles and keywords play a pivotal role in how search engines perceive and rank your offerings.

The title “Soft Microfiber Cozy Comforter Set by [Shopify Business Name]” perfectly encapsulates the essence of the product factually. You can also attach more weight to your titles by adding additional phrases like “Soft Microfiber Cozy Comforter Set for Children.” By strategically incorporating relevant keywords into your product titles, you enhance the discoverability of your products. SEO ensures they surface prominently when potential customers search for products online.

Identifying and Integrating High-Impact Terms

Choosing the right keywords is a secret key that unlocks the doors to increased visibility. Conduct thorough keyword research to identify terms relevant to your products. As we discussed above, terms like “microfiber,” “floral,” “comfy,” and “for children” are just come of the examples in this case. Seamlessly integrate these keywords into your product titles, ensuring a natural flow.

Craft product names that resonate with both search engines and buyers.

Understanding the Search Dynamics

You see. Shopify operates on a dynamic algorithm. It determines how products are displayed within its ecosystem. Strategically position your products for maximum visibility. Tailoring your product titles to align with Shopify’s search dynamics enhances your chances of landing in the coveted top search results. Here are some tips to get this right.

Maintain Clarity in Conciseness for Maximum Impact

Craft concise and clear product titles. The goal is to simply convey essential information at a glance. Avoid unnecessary jargon or complex language. Think about what your customers would search for. And mirror those terms in your titles to create a seamless connection between their queries and your products.

Infusing Personality into Shopify Product Titles

So far we talked about keywords and their impact. Now let’s go over the aspect of branding. Infusing your product titles with brand personality is equally essential. Your titles must also reflect the unique character of your brand. This distinguishes your products from the competition. What better way to stand out? The best part about it is that brand recall helps. It boosts the Repeat Purchase Rate from satisfied customers.

A/B Testing Shopify Product Titles for Perfection

What works today might need adjustment tomorrow. Shopify product titles are your digital storefront signs. They guide customers to your store, pique their interest, and ultimately drive sales. So you can not just pick a product name for life! Embrace A/B testing.

A/B testing is an iterative trial and error strategy. It is based on the metrics of your Shopify store. You have to evaluate the reaction of the customers to the products. Analyze the differences and understand what brings more customers to your store. Is the a change in product names? New product images or a synchronization of both? Continually optimize your Shopify product titles. Experiment with variations, test different keywords and analyze the performance metrics. This process ensures that your product titles evolve in alignment with changing customer behaviors and market trends.

Master  Strategic Product Naming

Shopify marketing for products hinges on the strategic interplay between product naming and keywords. Product naming and titles are some of the most important elements for On-Page SEO. Crafting compelling product titles requires data-driven insights. Some of the leading Shopify SEO Experts go deeper into creating thematic product categories and names. This requires a keen understanding of customer behavior and its analysis. Let the art of Shopify product naming be your secret weapon.

We help businesses understand that their product names are not just items for sale.

They are elements of your customers’ online shopping experiences.

Do you want to position your brand for sustained success?

Craft your Shopify success story one product title at a time. Schedule a call with Shopify SEO Experts today.


Authored By Roman Gorski

Authored By Roman Gorski

"Translating business plans onto the website and perfecting optimization reflects in positioning."

In 2011, Roman Gorski began his marketing endeavors with Search Engine Optimization. A whole new universe of e-commerce marketing soon became his playground. With over 12+ years of marketing in the industry, Shopify SEO still continues to be one of Roman's best areas of expertise.

Besides staying on top of Google Updates and SEO best practices, Roman enjoys watching TV series. He also likes to spend his free time dining out with friends.

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