Add Custom Text Box on Shopify: The Secret Sauce for Repeat Purchases

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How to Add Custom Text Box on Shopify

Shopify Stores are doing everything to stand out from the competition. One of the strategies to achieve this is through personalization ie. adding Custom Text Box on the store products. By offering customers the ability to personalize, Shopify Stores can give them the option to design their own products. Adding a custom text box comes in handy for bringing customization features to Shopify Products.

This guide explains how to add personalization box on Shopify.

And did you know that customization can boost your Shopify Repeat Customer Rate?

We will go over the benefits of adding a custom text box on Shopify, the process, and so much more.  

The Significance of a Custom Text Box on Shopify

Shopify is a platform that offers merchants every chance to stand out with different features on the storefront. A custom text box feature that allows customers to add custom text to a product. They can select from the various Shopify product variants before they add it to their cart. 

This is useful for a variety of products. Shopify Storefronts that offer personalized gifts, custom apparel, or even items that need to be labeled can make optimal use of this feature. 

What does a custom text box facilitate for the buyer?

A custom text box allows customers to add various preferences for the product. This allows buyers to personalize the store products as per their taste. Here are some examples of personalization.

  • Custom messages for loved ones and friends
  • Names or particular designs
  • Custom details in orders 
  • Choice of color and design
  • Special gift packaging

This makes the shopping experience more unique and meaningful for them.

Additionally, businesses can use this information to gain insights into customer preferences and behavior, which can help inform future marketing and product development strategies.

Shopify offers several apps and plugins that enable store owners to add custom text boxes to their products easily. This feature is perfect for businesses that want to offer unique products and increase customer engagement.

Boost Shopify Returning Customer Rate: The Secret Sauce

Every secret sauce is said to have a secret ingredient. 

We say preparing the sauce for Shopify Organic Traffic includes many secret ingredients. Offering customers a personalized experience and fulfillment is one of the most powerful ingredients. 

Adding a custom text box on Shopify tends to increase brand loyalty. Additionally, it can keep the customers coming back for more, thus, boosting the Shopify Returning Customer Rate. The simple way to know the number of customers that came back for a purchase on your store can be checked by the Shopify Sales Report for Repeat Customer Rate. 

How to Track Returning Customer Rate on Shopify?

The Repeat Customer Rate is the percentage of the number of customers who purchased before divided by the total number of customers. The Repeat Customer Rate metric or the Returning Customer Rate can be checked in the Shopify Analytics option. In the overview dashboard, you can find the returning customer rate box.

Benefits of Custom Text Box on Shopify

Adding custom text box to your Shopify store can provide many benefits. Increased customer engagement is one of the most observed. When customers can add their own personal touch to a product, they are more likely to feel invested in it. Thus, personalized products increase customer engagement and lead to repeat purchases. 

Before jumping on how to add personalization box on shopify, check out some of the other benefits of having custom text box on Shopify stores are:

  • Improved customer satisfaction

Personalized products are more likely to meet the specific needs and preferences of your customers, leading to increased satisfaction.

  • Enhanced brand loyalty

When customers feel invested in a product, they are more likely to become loyal to the brand. This is because the product tapped into the specific needs of the shopper.

  • Increased productivity

Having a custom text box can save time by allowing customers to add text directly to the product. This can eliminate the need for back-and-forth communication between the customer and the business, leading to a more efficient process.

How to Add Personalization Box on Shopify Store

Custom Text Box Options

Adding custom text box feature to your Shopify store is easy. The first step in the process involves choosing an app or plugin that suits your needs. Shopify offers several apps and plugins that enable store owners to add personalization to their products. 

Choose A Suitable Plugin First

Shopify App Stores offers businesses many apps and plugins to add personalization to your store.

Some of the most popular plugins for adding a custom text box on Shopify are the following.

Custom Fields by Uploadery

This plugin is particularly useful for stores that sell customizable or personalized items. Uploadery specializes in allowing customers to upload files or add custom text fields during the ordering process. Be it gifts, plush toys, or other items. 

Personalized Recommendations by LimeSpot

LimeSpot plugin not only enables custom text boxes but also provides personalized product recommendations based on customer input. It’s a great option if you want to enhance the shopping experience with personalized suggestions.

Product Customizer Plugin by HulkApps 

This plugin allows you to add custom text boxes, dropdowns, and checkboxes to your Shopify product pages. This gives your customer the ability to personalize their purchases.

Product Custom Fields by SolverCircle

The Product Custom Fields Plugin offers flexibility and control over the types of fields you can create. It enables you to add custom text fields, checkboxes, and other input options to your product pages. 

How to Add Personalization Box on Shopify Store

Once you have chosen the plugin that meets your requirements. Here are some steps that you’ll have to follow to add custom text box to your products

Step 1: Install the app or plugin

Once you have chosen an app or plugin, follow the instructions provided to install it on your Shopify store.

Step 2: Configure custom text box settings

Once the app or plugin is installed, you can configure the settings to suit your needs. You can choose the type of text box, the font, the size, and other features.

Step 3: Add custom text box to your products

Finally, you can add personalization options to your products. Simply go to the product page and enable the custom text box option.


Adding a custom text box to your Shopify store is a simple but effective way to increase customer engagement, satisfaction, and loyalty. This feature can also save time and increase productivity by allowing customers to add text directly to the product. By taking advantage of this feature, you can give your brand the productivity boost it needs.

There’s a lot more to learn about the best Shopify SEO Tactics. If you need any assistance with your Shopify Website, get in touch with Shopify SEO Consultant.


Authored By Roman Gorski

Authored By Roman Gorski

"Translating business plans onto the website and perfecting optimization reflects in positioning."

In 2011, Roman Gorski began his marketing endeavors with Search Engine Optimization. A whole new universe of e-commerce marketing soon became his playground. With over 12+ years of marketing in the industry, Shopify SEO still continues to be one of Roman's best areas of expertise.

Besides staying on top of Google Updates and SEO best practices, Roman enjoys watching TV series. He also likes to spend his free time dining out with friends.

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