The primary objective of Shopify product pages is to instill consumer trust and drive positive engagement. For this, Product Page Optimization helps in offering all the information required for purchase in a marketable way. It involves writing a compelling Shopify Product Description and many more aspects like image optimization, H1 Headings, and Shopify Reviews.
This guide is focused on the structure of a compelling Shopify SEO Product Description.
Get ready for a rundown from the creation process to the placement and everything in between.
We will cover topics like:
- Elements of Shopify SEO Product Descriptions
- How to Write Shopify Product Descriptions
- Benefits of Shopify SEO Product Descriptions
There’s so much more.
Let’s get into it.
What is a Shopify SEO Product Description?
There’s a big difference between Shopify Product Description and a Shopify SEO Product Description. First and foremost, let’s get the SEO part right. Search engine optimization is the process of making a web page or product page more “Google-friendly”.
Employing SEO Product Descriptions is one of the Shopify On-Page SEO tactics. It involves placing the right keywords in the right areas. Our guide How to Add SEO Keywords to Shopify explains everything about keyword placement.
While a product description just describes the product.
Shopify SEO Product Description is about taking a comprehensive approach.
It involves strategic keyword placement in the descriptions. This is the key to crafting compelling Shopify SEO Product Descriptions. It makes your product descriptions:
- Engaging to reader’s eye
- Persuades customers to buy
- Easy for Google to understand
A Shopify SEO Product Description helps storefronts to place their target keywords in a way that feels natural on the product page. Alongside this, it also takes care of the technical aspects of your Shopify product page rankings.
Craft A Compelling Shopify Product Description
Entrepreneurs know how important it is to communicate the right messages. There’s a difference between Shopify Product Description and a Shopify SEO Product Description that sells.
Crafting well-optimized product descriptions delivers information to both customers and search engines, ie. Google Algorithm.
Let’s check out some examples.
Example #1: SPANX
SPANX is a clothing brand focused on comfortable clothing for women. They are one such brand that makes effective use of product descriptions for their store.
Every product on the SPANX Shopify Storefront is well-crafted and contains targeted keywords for the product. Moreover, they do not fail to describe the product features in a concise manner.
This example shows an impactful SEO Product Description.
Spanx has also partnered with Shopify to move quickly with its business goals. The pre-built apps on Shopify have made their processing faster. We did a Shopify Store Audit on SPANX to understand what makes this Shopify Store incredible.
Example #2: Chubbies
Chubbies is an apparel brand selling premium men’s shorts on Shopify with creative descriptions.
Their laid-back tone of voice in descriptions has surely won all the dads in the online market.
Moreover, their product descriptions target the product keywords and offer a balanced detail to the customer as well. We did a Shopify SEO Audit on Chubbies to understand what makes this Store incredible.
Elements of a Shopify Product Description
Crafting a compelling Shopify SEO Product Description is an art. It has to be balanced with the right SEO Keywords and cater to buyer personas. Including relevant keywords in your product description improves your SEO efforts. Moreover, it also makes it easier for customers to find your product.
Here are some elements for creating a compelling Shopify SEO product description that boosts page ranks.
1: Mention Target Keywords
It is best to mention target keywords in a Shopify SEO Product Description. However, doing this more than three times can overemphasize the keyword. This comes off as a spammy practice for Google. Regulating the frequency of a keyword is recommended.
2: Unique Product Content
Create product descriptions based on your buyer personas. The element of uniqueness and brand voice can help your Shopify Business stand out. In a sense, it is more like a message of persuasion for your customers to move forward with the purchase.
3: Internal Linking of Pages
Some products need more than just a description. Internal linking is great when running a sale for certain products. For instance, on Women’s day, apparel stores can link a collection page with all the discounted products. It helps customers in navigating the product pages better. However, it is best not to overuse internal linking as well since it can be off-putting.
Lastly, monitor the bounce rate of your Shopify store product pages as well.
The product pages with a high bounce rate may need a bit of expert retouching and optimization.
If needed, it is best to get professional assistance.
Are you struggling to craft SEO-friendly product descriptions that hook and convert?
We turn your products into irresistible buys!
Get ready to supercharge your Shopify store with our Top-Notch Shopify Content Writing Services. We help businesses with brand-centric communication for their product page optimization. Our team comprises experts that make your products stand out with a suitable product description.
How to Write Shopify Product Descriptions?
Shopify Product Page Optimization enhances the elements of a page to help it rank better on Google. So when optimizing a Shopify Product Description, enhancing and highlighting the description is the main work area.
Highlighting the benefits of the product while writing a product description does the job well. Customers are not just interested in the features of the product. They need to know how the product can cater to their needs. Highlighting the benefits of the product can persuade customers to make a purchase.
For this, it is essential to understand the target audience.
Knowing their needs, preferences, and pain points helps you write a product description that resonates with your audience.
Here are some of the additional things to keep in mind when writing a Shopify SEO Product Description:
- Use subheadings
- Include bullet points
- Write concisely
- Be descriptive
Shopify descriptions of products or services should be easy to understand. This means easy to read and scan. All these writing tips make your descriptions more visually appealing. The use of high-quality images in support of the text always does wonders, so keep that in mind! It provides customers with a better understanding of the product.
How Long Should a Shopify Product Description Be?
A Shopify Product Description should not be longer than the customer’s train of thought. Here’s the thing… There is no exact answer for the ideal product description. Some products require just one rich paragraph highlighting the product use. Other types of products may require more information.
Longer product descriptions are best for technical devices, machines, tools, etc.
On the contrary, short product descriptions are great for apparel, clothing, books, etc
The customer’s train of thought has some of these questions
- Will this product solve my problem?
- Can this product cater to my needs?
- What are the features of this product?
- What is the minimum order quantity?
- Is there a discount on the product?
- How long will this product last?
All of these questions indicate a need to gather information about your Shopify product. As long as your Shopify SEO Product Description answers all these questions, it is good. Keep in mind to do so creatively and concisely. Just the right amount of information with the target keywords will help you rank your product pages on Google.
Key Takeaways
A well-written product description can persuade customers to make a purchase. It enhances the customer’s shopping experience by providing them with all the necessary information they need regarding the product. Writing a Shopify SEO Product Description can be challenging, but with the right approach, it converts customers!
There is so much more to optimize in your store then just product descriptions.
Shopify Reviews are the next thing that ninety five percent customers read after descriptions.
Check out this 101 Guide on How to Add Reviews to Shopify
