Shopify SEO Audit on Chubbies: Evaluating Store Design

Blog / Shopify SEO Audit on Chubbies: Evaluating Store Design

What’s to blame for the death of the weekend?

  —Tom Montgomery
(Co-Founder Chubbies)

We as Shopify SEO Experts just had to look into the Chubbies Store. It is one of the most popular men’s fashion brands in the United States of America. The business runs on a Shopify Store, and we’re digging that! Conducting a Shopify SEO Audit will tell you all you need to know.

But what makes this Shopify Store so successful?

In this article, we share some of the key SEO metrics that makes this Store marketable.

We bring you a brief overview of factors such as quality product descriptions, social media marketing strategies, store personalization, and more. This helps businesses build quality stores. If you are an apparel business owner or an avid reader of business success stories, put on your glasses, and let’s go over this.

Why Conduct a Shopify SEO Audit on Chubbies?

There are 521,498 Live Shopify Stores categorized as Apparel Sellers as of 2023.

Out of all, Chubbies happens to be one of the topmost sellers of men’s short shorts. The storefront enjoyed a 50% year-over-year sales growth running a ShopifyPlus website. So we conducted a Shopify SEO Audit on Chubbies to help you understand some of the most important Shopify Store ranking factors.

The brand sells casual shorts and swim trunks. They also offer athleisure in different styles, colors, and fabrics. They have been making buyers happy with other products like quality shirts, face masks, hats, and more.

Our Shopify Store Audit help retail business owners crack the code to become a top-selling website.

The Stanford Bros Who Hated Pants

Chubbies pretty much started as an anti-pants local brand that paved its way to the top.

The business was founded by Kyle Hency, Rainer Castillo, Preston Rutherford, and Tom Montgomery purely for the love of shorts. The brand pushes the idea of relaxing and laid-back weekends. But is it all about dudes getting sun on weekends, or is there more to the brand?

“Are there bigger problems on Earth, absolutely, but it really bothers me that people are constantly frustrated and stressed and not taking time to relax and care for themselves.” 

—Says Co-Founder Tom Montgomery.

Chubbies heavily invests in user-generated marketing strategies.

Content marketing has been the upper hand for the Shopify Store. Additionally, the business is also in the process of building a physical retail store on Union Street in San Francisco, as per a Business Insider report. Why does Chubbies rank better than any other men’s fashion brand? 

Let’s get to the numbers and figures that make Chubbies the best.

Shopify SEO Audit Report

Shopify Store Audit helps to optimize the website and increase sales conversions.

Here are some Key Performance Indicators of a Shopify SEO Audit Report:

✅Domain Authority

✅Shopify Speed Score 

Organic Search Traffic

✅Paid Search Traffic

✅Store Design & Theme

✅Product Descriptions

✅Competitive Position

✅Backlinks Summary

✅Ad Samples


Let’s go over some of the important insights our Shopify SEO Experts found after the audit.

Shopify SEO Audit: Evaluating Chubbies Store Design

First impressions play a vital role when it comes to e-commerce.

The store design determines whether a potential customer will continue browsing or leaving.

Shopify SEO Audit must evaluate the store design, brand colors, themes, and more. All this adds up to enhancing the user experience. Here’s how Chubbies does a great job of attracting and retaining its customers.

1: Store Theme: The Weekend Getaway Vibes

Shopify SEO Audit on Chubbies

Chubbies got no chill when it comes to the idea of weekend getaways.

The chosen theme sets the foundation for the store’s user-friendly appearance.

It is important to ensure that the theme you select aligns with the aesthetics and values of the brand as well. As for Chubbies, their Shopify Theme is visually appealing, professional, and easy to navigate. You can see the product categories on the top of the page. Additionally, you can see a hashtag campaign at the end of the homepage like #ChubbiesInTheWild.

Further in the article, we will discuss how these hashtags contribute to the UGC Campaigns.

2: Checking Mobile Responsiveness

In today’s mobile-dominated world, it’s essential to have a responsive website design.

All Shopify Stores must adapt seamlessly to different screen sizes.

Chubbies offers a navigable store that runs seamlessly on desktops, phones, laptops, and other devices. Test your Shopify Store on various devices and screen resolutions to ensure a consistent and user-friendly experience for mobile shoppers.

Read our guide Shopify Mobile Optimization for a checklist of mobile ranking factors.

3: Navigation and Shopify Site Structure

A well-structured navigation menu makes it easier for customers to find products.

Having an intuitive site structure also helps users navigate through the Chubbies storefront easily.

Retail businesses must categorize their products logically. The store theme clearly highlights the product categories and even helps buyers find items easily with a custom shorts finder! That gets the store some extra points. ????

4: Engaging Product Descriptions

Shopify SEO Product Descriptions

If Chubbies Storefront tells other retailers one thing, it has to be creative selling.

The business uses descriptive labels to improve discoverability. This not only helps the search engines to distinguish between different pair of shorts, but it also helps users. Additionally, the engaging hashtags on the store for User Generated Content are a cherry on top!

5: Shopify Speed Score— under 2 seconds?

Slow-loading pages just drive away potential customers.

Thus, page load speed matters a lot for e-businesses. It negatively impacts the search engine rankings as well.

Chubbies Store loads within two seconds. Any store that takes longer than two seconds may experience higher bounce rates. We suggest businesses optimize their store’s loading speed by compressing high-quality images. For more best practices to boost your site speed, check our guide Rev Up Your Shopify Speed Score.

Moreover, other tactics like minimizing code and leveraging caching techniques also reduce the page load times.

We also recommend using tools like Google PageSpeed Insights.

It provides recommendations for improving the Shopify Store Speed further.

6: Shopify SEO Audit for Product Images and Presentation

Shopify SEO Audit Chubbies Instagram

Chubbies Website homepage rocks images with pop-ups like “Thigh Slappin Deals” clearly setting a persona right there.

You can see that the vibes on their Instagram Page are the same as well.

Moreover, the high-quality product images and engaging descriptions surely hit the spot for an American dad. The product presentation and content are crucial for enticing customers to make a purchase. Evaluate the presentation of the products in your store, ensuring that images are clear, properly sized, and showcase the product’s features effectively.

Check out our guide Shopify Image Optimization for more tips on quality images.

7: User Generated Content and Customer Reviews

Shopify SEO Audit Chubbies UGC

Displaying customer reviews and testimonials on your product pages significantly influences purchase decisions.

Chubbies held a “Dad Bod” UGC Contest back in 2018 which proved to be a huge success.

Besides that campaign, you can see that the business regularly indulges in UGC posts on their social media. You can integrate a review system and encourage satisfied customers to leave feedback, highlighting the benefits and quality of your products.

Spreading the Weekend Vibes on Threads

Recently, Mark Zuckerberg launched Threads App which is the Rival App for Twitter.

Staying on top of trends is not enough.

Dabble into the newer social media channels and catch the buzz.

Before you know it, Chubbies and many other brands already started posting on Threads. As you can see in the images below, these are engaging posts loosely related to the weekend vibes and of course chubbies shorts!

Shopify SEO Audit Chubbies on Threads

So we recommend businesses to realize full potential of the newest platforms like Threads.

Here is another post from Chubbies on Threads App.

Chubbies on Threads

How Shopify SEO Audit Benefits Businesses?

Building a Shopify Store involves maintaining a seamless and well-optimized store.

Enhance the overall shopping experience for your customers by crafting a top-quality storefront.

The metrics of Chubbies Shopify Storefront tell that the brand emphasized content marketing and social media engagement. This is all because the business kept a close eye on what brought conversions. Here are our reasons as to why you need to get a Shopify SEO Audit from Shopify SEO professionals.

Enhance User Experience

Just a scroll on the storefront can tell a lot about a Shopify Store.

You can identify areas where customers might face difficulties or frustration. Review your store’s design, navigation, and overall user experience. This brings necessary improvements that result in higher customer satisfaction and increased conversions.

Optimize Conversion Rate

Analyze your Shopify Store’s sales funnel, product pages, and checkout process.

These metrics can uncover any bottlenecks that hinder conversions. Store Owners can streamline the customer journey and boost conversion rate by making data-driven optimizations.

Improve SEO Performance

Evaluate the SEO performance of your store.

It helps businesses identify the lacking elements of the website. Conducting a Shopify Store SEO Audit paves the way to enhancing visibility in search engine results. By optimizing your product descriptions, meta tags, and content, you can attract more organic traffic and reach a wider audience.

Identify Marketing Opportunities

A comprehensive audit allows you to assess your marketing strategies.

This can include email marketing, social media campaigns, and paid advertising, etc. By identifying what works and what doesn’t, you can refine your marketing efforts and allocate resources more effectively. Afterall, running an online store is an iterative process.

Multifold your Shopify store revenue with Shopify SEO Consultant!

We also conducted a Shopify Store Audit on FashionNova since it is another big Shopify Storefront selling apparel. The article includes many other metrics that help in building conversion-boosting Shopify Storefront. You might want to give that a quick read as well.

Frequently Asked Questions

How can I optimize my Shopify store for mobile users?

You can optimize your Shopify Store for mobile users by building a responsive website design. This helps your store in adapting to different screen sizes. Test your store on various mobile devices and optimize page loading speed.

Can I conduct a store audit myself or hire a professional?

Professionals have the experience and knowledge to identify areas for improvement and the most important metrics to boost. Most importantly, professionals offer actionable recommendations. Contact Shopify SEO Consultant to get valuable insights on your store.


Authored By Roman Gorski

Authored By Roman Gorski

"Translating business plans onto the website and perfecting optimization reflects in positioning."

In 2011, Roman Gorski began his marketing endeavors with Search Engine Optimization. A whole new universe of e-commerce marketing soon became his playground. With over 12+ years of marketing in the industry, Shopify SEO still continues to be one of Roman's best areas of expertise.

Besides staying on top of Google Updates and SEO best practices, Roman enjoys watching TV series. He also likes to spend his free time dining out with friends.

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