UGC Collabs: The Domino Effect of Shopify Content Marketing

Blog / UGC Collabs: The Domino Effect of Shopify Content Marketing
How UGC Ecommerce Boosts Shopify Businesses

Positive user experience is like free promotion, and UGC Collabs actively makes it happen for Shopify Businesses!

This brings us to Shopify UGC Ecommerce Marketing which helps radiate brand persona. User-generated posts are meticulously created for a target audience segment with one big goal— brand awareness.

Through this article, we will help you understand the Domino Effect of UGC Shopify Marketing.

We have gathered some latest UGC email examples that you can possibly try as well.

Furthermore, we will also go over some UGC posts by Shopify Business, popular UGC platforms, and much more.

With this, let’s take the bull by the horns and get to the core of UGC Content Marketing!

Viewing UGC Collabs Through the Marketing Lens ????

Here’s the thing. Most Shopify Businesses don’t want to get that early recognition on the internet.

There’s a feeling that in the early stages of the business, things might go downhill. Shopify Marketers observe fear in business owners, especially regarding a possible bad review or user experience. As John Wooden would say “Failure isn’t fatal, but failure to change might be.”

Of course, it is daunting to think that your business may not be a roaring success. But UGC Collabs are the way to go. It helps your business catch a better hold on the target audience. Adapt to the trends and implement the best Shopify Marketing strategies that actually help you convert more sales.

Let’s now go over actionable steps on how to run an excellent Shopify UGC Campaign.

First of all, look for topics that really matter.

Topics that affect the target audience.

As per the Google Raters EEAT Guidelines, the extra E in the EEAT Content Strategy stands for Experience.

We have previously discussed how “experience” can be a nuanced approach when it comes to generating Shopify EEAT Content. UGC content is not created by your business. It is created by users or customers. However, it is still content about your business.

So the EEAT best practices are the same for UGC Content as well.

The Need for Highly Targeted UGC Marketing

Let’s understand this with an example of a Shopify Business offering high-quality earbuds. The target audience may include the working class, industry professionals, students, artists, and more. However, UGC by an artist will be drastically different from the UGC by a student.

However, one UGC Campaign is specifically aimed towards university students and no other segments. Why?

  • Their needs are different
  • Their selling points are different
  • Their purchasing power is different
  • Their pain points are different

So we recommend businesses to be specific with the UGC campaigns to appeal to the audience segment.

Doing this creates the Domino Effect with UGC Collabs.

You see, your target audience is not homogenized.

And nor should be your content. Even if it is user-generated!

5 Tips to Run an Excellent Shopify UGC Campaign

Our Shopify Experts decimated some of the key factors that make UGC Collabs successful.

  • Make the post live on the right UGC Platforms that attract the targeted audience
  • In the case of paid UGC Collabs, choose niche influencers to market your product
  • Host giveaway content to invite users and audience to be more engaged
  • Peek the interest of the audience with an exclusive range of products to try
  • Run email marketing campaigns featuring successful customer experiences

How UGC Campaigns Flare Authenticity? ????

Different target audience segments have different selling points and pain points.

Selling points are unique features of your Shopify product or service that appeal to the customer. And the pain points are persistent doubts or inconveniences the buyer has in mind. An excellent UGC Campaign showcases the selling points in an authentic way. UGC Collabs can be paid or unpaid, but at the core, they aim to showcase the functionalities of the product.

Our Shopify SEO Experts have boiled it down to three key elements.

  • Experience: Share your hard-won expertise and real customer stories. Buyers crave when businesses value them.
  • Frequency: A steady stream of UGC builds momentum and social proof. Aim for at least 2-3 new posts per week.
  • Authenticity: UGC is the holy grail of authentic social proof! Nothing resonates like real reviews from real customers.

UGC Email Examples

Some of the best user generated content campaigns turn out to be on emails.

Unlike social media posts, businesses can not show them to new customers. So the best way to spread these positive emails is to convert them into testimonials. You can also turn this into a short-form video ad since it is the best way to reach out target audience.

Here are some UGC Email Examples from a popular Shopify Business— Gymshark

Our Shopify Content Evaluation reflects that Gymshark is very active when it comes to email marketing.

They have 42% promotional emails that have a 67% scoring rate. That is pretty amazing.

A large segment of these email marketing campaigns includes user generated posts from their athletes.

Check out their latest posts from amazing athletes (they are the users of the product here).

Have you come across any of these marketing emails yet?

We conduct a lot of research and the best tactics that help Shopify Businesses.

Perhaps, Shopify SEO Audit on Chubbies might be another good read for you.

Keep up with our articles for niche-industry news and business analysis. And reach out to us for the best Shopify Marketing Solutions.

UGC Collabs on Social Media… Big Yes!

If you have already arrived at the decision to use UCG, good for you!

If not, UGC Collabs are one of the best ways to make an impactful product statement.

We call it the Domino Effect of Shopify Content Marketing.

UGC Collabs and video ads can be created by anybody except the brand. This includes users, brand employees, common people, marketers, influencers, etc. Basically, UGC Collabs are a way to show how people use the products. It also showcases user experience with the product which is unique in its own way.

Take a look at some of the following UGC posts from popular influencers.

Instagram UGC Collab Post Colgate

Image Reference: Instagram

TikTok UGC Collab Post Wonderskin

Image Reference: TikTok

UGC Collabs can also be done by incentivizing submissions with giveaways or contests.

For instance, Mr. Beast recently put out a LinkedIn Post hosting a giveaway for the best Shopify Business.

This Mr. Beast × Shopify Merchant Feature Contest is another example of inviting users to take part in the contest. The post has gathered the attention of over 636 Shopify Businesses that sent submissions in the comments.

Here’s what the post simply states:

“All you have to do to enter is comment on this post with a tag or link to your business by 11:59pm Eastern on September 10th and tell me what you’d do with a minute of time in a one of my YouTube videos. If you don’t have a business, tag a friend who does! We’re gonna pick one winner to get a huge visibility boost and hopefully a ton of sales heading into the holiday shopping season.”

Mr. Beast LinkedIn Post

Types of UGC Content for Collabs

All customers have their own ways of showing product appreciation. With UGC, that appreciation reaches the internet. Businesses then use UGC Content to assure more customers. Now, different businesses show different types of UGC content that people share. Be it a product experience or a review.

Here are some of the most used types of UGC Content for Collabs:

  • Social posts or shares
  • Customer reviews
  • Case studies
  • Referrals
  • Blog posts
  • Community forums
  • Webinars or podcasts
  • Best UGC video ads
  • Conferences
  • Testimonials

Out of them all, UGC Collabs brings out some of the best UGC video ads for Shopify businesses.

Moreover, UGC Email Examples are another great way to generate brand awareness and buzz around your products.

Positive Signs for Shopify UGC E-commerce on Pinterest

The Global Advertiser Pinterest Summit was recently held on the 13th of September 2023. And as everyone was focusing on the recent AI advancements, Pinterest opened more doors for businesses. Pinterest CEO Bill Ready went on to talk about the newest features like:

  • Pinterest API for Shopping
  • Easy Checkout System within the app
  • Pinterest Shopping Ads
  • Product tagging for Pins
  • Video in catalogue
  • Shop tab on Pinterest Business profile
  • More+

This supports the idea of authentic UGC e-commerce for Shopify with UGC collabs.

One post from a happy e-commerce customer not only acts as a UGC Pin. It also acts as a Shopify Product Review on the platform. It’s all about reaching your audience and connecting with them better! The Pinterest Shopping Ads and UGC Pins will be the turning point for many storefronts in 2024.


Focus on expertise, authoritativeness, trustworthiness, and content that reflects experience. Shopify Businesses can ensure that their content meets the standards set by Shopify and provides a positive user experience. Implementing EEAT in Shopify websites is essential for building trust, establishing authority, and ultimately driving success in the online marketplace.

Besides this, creating quality content on YMYL (Your Money Your Life) Topics is a must

EEAT content creation on YMYL Niches is a terrific technique even to have in 2024.


Authored By Roman Gorski

Authored By Roman Gorski

"Translating business plans onto the website and perfecting optimization reflects in positioning."

In 2011, Roman Gorski began his marketing endeavors with Search Engine Optimization. A whole new universe of e-commerce marketing soon became his playground. With over 12+ years of marketing in the industry, Shopify SEO still continues to be one of Roman's best areas of expertise.

Besides staying on top of Google Updates and SEO best practices, Roman enjoys watching TV series. He also likes to spend his free time dining out with friends.

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