Types of Shopify Tags You Must Use in 2023

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Types of Shopify Tags

Shopify Tags help you with online business management.

If you have read our guide What are tags on Shopify? then you can tell that there are so many tags. Having helped several businesses with online business management, Shopify SEO Experts bring you a list of the best tags for Shopify.

  • Product Tags
  • Customer Tags
  • Order Tags
  • Draft Order Tag
  • Transfer Tags
  • Blog Tags

Let’s delve into each of these major tags and understand their purpose better!

Shopify Tags You Must Use in 2023 

#1: Categorize with Shopify Product Tags

If you are wondering how to categorize products on Shopify, Product Tags are the answer!

Kickstart your business strategy with the fundamental Shopify product type tags. This approach is pivotal in classifying products based on their inherent nature. It helps all businesses, whether you’re building a retail store or clothing boutique. Utilize product tags like “T-shirts,” “Dresses,” and “Pants.”

This ensures swift product filtering for visitors.

It also makes the selection process more refined for your customers.

Ultimately, reducing the shopper’s anxiety for product search and resulting in a good customer experience.

Shopify Product Tags SEO is a must for running a well-organized storefront!

Check out these Shopify Product Tag Examples:

#2: Shopify Customer Tags Are Must

Product-centric marketing is necessary, however, understanding your customers is equally important. With the help of customer-focused marketing tags, businesses can navigate through the different types of customers in the store. These Shopify Tags allow you to understand order patterns and the interests of the buyers as well. This is crucial when it comes to marketing products to the customers as per their interests.

Here are some of the Shopify Customer Tags that businesses can use to filter out customers:

The Best Part—

Shopify Customer Tags help in Automating Email Marketing.

This is directly proportional to the success rate of your Shopify Product Sales campaign. A recent Statista report published by Valentina Dencheva reflects that email marketing was valued at 7.5 billion USD, which is now expected to increase to 17.9 billion by 2027.

Email Automation Stats

#3: Use Order Tags for Better Fulfillment

Shopify Order Tags help businesses throughout the order fulfillment process. They help your staff in categorizing the products. For instance, every product needs different packaging. This ensures safe shipment and delivery of the product. Heavy or delicate items require more sturdy packaging. For instance, a decorative vase.????

Tags like “fragile” or “delayed shipments” are a great way to categorize orders and shipments.

Ultimately, this facilitates quality customer service. Shopify Businesses can Tag customer purchases as back orders, pre-orders, and more.

Here are some examples of Order Tags that online businesses can use:

#4: Shopify Draft Order Tags

Not all the Shopify sales are generated via online purchases. For instance, pre-order product sales or in-store purchases are usually categorized under Draft Order Tags. These types of orders are not automatically generated upon the purchase. That is where draft order tags come in handy. 

Once a customer books the pre-order, it is automatically tagged as “Draft order created.” After the payment of the product, these orders are fulfilled and considered actual orders. Meanwhile, the draft order tags also allow businesses to extract customer details and more. With this, businesses can send promotional emails or notifications regarding the delivery of the pre-launch items.

Here are some examples of the draft order tags:

#5: Transfer Tags on Shopify

Transfer Tags allow businesses to keep track of their inventory. We discussed in our guide Shopify SKU Best Practices the importance of inventory management. SKUs allow businesses to manage the stock flow of in-demand products. While that helps in managing the stock, Transfer Tags allow proper streamlining of the purchases made from the suppliers as well.

These Shopify Tags allow access to full inventory tracking across all of your storefronts and sales channels.

#6: Blog Tags on Shopify, At Last

As you already know Blogs are a great way to add keywords to the Shopify website. Besides boosting Shopify SEO, they also help in recommending the most relevant posts to your customers. The “Shopify Blog Filter by Tag” feature allows customers to filter through your content easily.

Let’s say a shopper is interested in knowing about the benefits of a dress in your store.

But subconsciously, they are more interested in knowing about the dress fabric.

In that case, Shopify Blog Tags recommend the customer-suggestive posts on your blog like:

  • 7 Benefits of Spandex Fabric Leggings
  • How Are Spandex Leggings Better Than Nylon?
  • Spandex: The Fabric for Officewear or Parties 
  • What You Need to Know About Spandex: Surprising Facts!

Shopify Blog Tags help customers to find relevant material concerning the products they want to purchase.

The Shopify Blog Filter by Tag can include phrases like:


When it comes to managing your online store, you know that tags are super important.

Tags help your online store function better in all sorts of operations. We hope this list of best tags for Shopify helped you get a better understanding of the purpose of them all. However, Product Tags SEO has emerged as one of the most important tags for store management.

If you are interested in knowing How to Create Shopify Product Tags, then click on the link to check our guide.


Authored By Roman Gorski

Authored By Roman Gorski

"Translating business plans onto the website and perfecting optimization reflects in positioning."

In 2011, Roman Gorski began his marketing endeavors with Search Engine Optimization. A whole new universe of e-commerce marketing soon became his playground. With over 12+ years of marketing in the industry, Shopify SEO still continues to be one of Roman's best areas of expertise.

Besides staying on top of Google Updates and SEO best practices, Roman enjoys watching TV series. He also likes to spend his free time dining out with friends.

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