“No. One time SEO service is not enough to help you rank your business on the first page of Google.”
If one time SEO does something, it can help to overcome the pending optimization on the website. Besides that, it can also be a good way to kickstart a Shopify Website in its initial phase. However, for consistent growth, you need consistent SEO. This article offers you an in-depth insight into how SEO works. We will also talk about the differences between one-time SEO and consistent SEO efforts. So let’s dive deeper into it.
Is one-time SEO enough?
The question is not whether one time SEO is enough or not. The main question is, can businesses run a functional (and rankable) Shopify website with minimum investment in search optimization? Think about it. Where does most of your website traffic come from? Google Search? Or Social Media? In case you have a brick-and-mortar store, then do people check out your website after visiting?
Do you get enough Shopify website traffic and online sales?
In the past, we’ve taken care of business that had most of the leads come from physical meetings. But this only works best for very niche-specific industries. It does not apply to e-commerce. Shopify businesses must build an online presence, and for this, you must have an SEO-optimized website.
Search Engine Optimization (SEO) for Shopify includes the following factors.
- Page Speed Optimization
- Product Tags Optimization
- Web Content Ranking
- Mobile Optimization
- Quality Web Design
- Website Code Optimization
Maintaining your Shopify website for all these main factors will help you rank better.
Above the rankings, maintaining SEO also adds to the User Experience (UX) of your website. Customers find it easier to navigate a well-kept and optimized store. Less bounce rate, more conversions. That’s what we’re talking about. One-time SEO can not help you sustain your business in the long run.
It is as simple as that.
One-Time SEO versus Consistent SEO
Monthly search engine optimization services help businesses to establish a strong foothold on search engines. In the previous section, we briefly went over some of the SEO factors like page speed optimization, product tags optimization, web content ranking, and more. All of these are subsets of On-Page SEO. The other half of SEO is Off-Page SEO. This includes work on building the authority of a website to help Google crawl it better.
It helps to build a web network that helps search engines to better understand the relevance of your website. You see, On-Page SEO and Off-Page SEO go hand in hand for SEO to work. It is an ongoing process that requires consistent effort and adaptation.
One time SEO has several shortcomings that businesses should be aware of.
The biggest reason is that search engines frequently update their algorithms. Besides the Google Helpful Content Update, the search engine also released the Core Update in November 2023. Google rolled out many other updates as well. So the competitors are continuously optimizing their websites for the new changes. Considering all this, a one-time SEO strategy may not be sufficient. It can not maintain your web rankings. And it most certainly can not improve search engine rankings over time.
Nonetheless, entrepreneurs often go with the one time SEO.
We reckon mainly two reasons for this:
- Need of hour
- Budget crunch
Businesses must not divert from the actual goals. They start to think oh well, let’s go slow with SEO and pick up on it later when business grows. Let’s tell you something… It never happens that way, especially for online businesses. 😬
One time SEO only focuses on very basic initial optimizations.
It can include menial keyword research and on-page optimization. These sure are crucial components, but it is the SEO Consistency that matters. For example, insightful content creation, link building, and retargeting that improve web performance. Monthly Shopify SEO services also monitor key analytics. This analysis itself is equally crucial for the long-term success of an online business. Ignoring these elements can result in a gradual decline in search engine visibility.
The Key Takeaways
Consistent Monthly Shopify SEO is the way to go in 2024.
Here’s a bite-sized takeaway, for you👉 “Search engines value fresh and relevant content that solves user’s needs. Websites that consistently provide valuable information are more likely to rank higher in search results. Do not neglect the importance of creating and updating content consistently.”
If achieving sustainable success is the goal of your online business, then go for Consistent SEO. In this highly competitive online business arena, embrace consistency. Adopt an ongoing and comprehensive Shopify SEO strategy that adapts to industry changes, incorporates fresh content, and builds a robust online presence. Lastly, utilize AI for deeper insights into customer data. With the help of consistent and data-driven Shopify SEO, you can successfully enable targeted and effective marketing campaigns.
