Add Reviews to Shopify and give the visitors what they actually want to see on the homepage— just some good ol reviews!
Your Shopify homepage is the primary point of entry for potential customers. Shopify businesses take every chance to make a great first impression here. Once the visitor lands on the homepage of your storefront, it’s important to encourage them to explore your site further.
Previously, we discussed How to Write A Shopify Product Description That Converts.
In this article, we’re discussing the process to add reviews to Shopify.
We will also go over how to customize review widgets and apps. Most importantly, you will understand how to maneuver Shopify marketing automation. This gets businesses more reviews from targeted customers and maximizes Shopify Sales.
Let’s get started.
Add Reviews to Shopify: The Social Proof
Establishing your brand identity on Shopify begins with a good homepage. A well-designed Shopify landing page must offer a clear value proposition and increase conversion rates. There’s no masterful way to do this other than showing authentic positive customer reviews right on your Shopify homepage.
Reviews help build trust with potential customers.
They also provide valuable feedback for your business, making them the perfect promotional tool for your Shopify Products, Services or Subscription Based Plans. Adding Shopify Reviews has now become “The Social Proof” of your functional products and services.
A recent Online Review Statistics from GlobalNewswire stated that ninety-five percent of customers read online reviews before making any purchase. This means about nine in every ten customers on your Shopify Website are going to look for reviews.
Source: GlobalNewswire
Another interesting fact…
These customers are also willing to pay more if the store reviews are positive.
Trustpilot, an online review community for businesses and customers, stated that checking reviews is now a norm among customers. Their report mentioned that fifty-eight percent of shoppers online are willing to pay more for products that show good reviews.
Seems like nobody wants to be disappointed. Reviews do matter quite a lot.
Now that’s food for thought.
Competitive Advantage of Adding Shopify Reviews
Shopify businesses that add reviews to Shopify homepage perform better. They are able to offer a clear value proposition to customers. Here are some of the advantages that a Store with reviews has over a storefront that doesn’t.
- Builds trust with visitors and potential customers
- Visitors to spend more time on Shopify Site
- Improves Google search engine rankings
Let’s see how to add product reviews on Shopify that act as a genuine promotional tool for your homepage.
How to Add Reviews to Shopify: The Process
Going through reviews has become a part of the shopping process. The stats show that buyers are able to build trust faster if they can see customer reviews on a Shopify Website. Reviews matter—a lot (and we’re here to help you get there)
Check out this four-step guide on how to add a review section on Shopify Website.
Step 1: Log into Shopify Account
Start by logging in to your Shopify account with the registered email address and password. Then navigate to the “Shopify App Store.” Here you can find many apps that may help you better manage your store, including the best review app for Shopify.
Just type in “review” and Shopify will suggest you the best Shopify review app for your store. Go through the functionalities of all the recommended apps and search for a review app that fits your needs.
Step 2: App Installation Process
Now click on the app you want to install. Then click on “Add App” after which you will be able to see the “Install App” button. Press it. Once this is done, the app will add an extra code to your website.
Here is one thing to keep in mind.
Most apps will automatically add the app code to your Shopify website.
However, you might also come across some apps that do not. In that case, you have to copy the code and manually paste it into the featured-review.liquid file
Step 3: App Configuration Process
Configure the app to your liking. Here, you can change your Shopify google reviews widget as per your liking. This includes the design and placement of your Shopify google reviews widget. Once the app is set up, customers can begin leaving reviews for your products.
Moreover, the apps allow you to incorporate the following as well.
- Google Reviews: You can add Google reviews to Shopify
- Amazon Reviews: You can add Amazon reviews to Shopify
- Other Reviews: You can add customer reviews to Shopify
After everything is set up, select the theme of your choice and press the “Yes, Looks Great” button.
Step 4: Monitor and Analyze
Now you can publish, moderate, and respond to reviews all from your Shopify dashboard itself. Moreover, you can also select customer reviews in the “Add Reviews to Featured” section for your homepage.
And just like that, you can add a review section to Shopify stores.
Still lingering on the idea of adding reviews?
Get professional assistance with Shopify SEO Consultant.
We help businesses hit that sweet spot where conversions keep flowing. Reviews lead the customer to the checkout page faster and with full trust. Get in touch with us to build a high-functioning Shopify Storefront.
Maneuver Shopify Marketing Automation
Adding a reviews section to your Shopify store is a simple and effective way to build trust with your customers and improve your business. The best Shopify stores monitor and analyze the reviews to gather customer insights and feedback. This helps in improving your products and services. So consider setting up automated review request emails to encourage more customers to leave feedback.
On that note, let’s talk about how to maneuver Shopify Marketing Automation to get more customer reviews and feedback.
✅ Add Reviews to Shopify and Improve Your Store with Feedback
Marketing automation for Shopify allows merchants to connect with customers at every step of the buying process. By adding Shopify Review apps and many other apps, sellers can elevate the customer experience and, of course, gain more feedback.
Set create triggers and automate marketing activities with Shopify Marketing Automation. For instance, you can automatically send emails to customers when specific events happen.
Conclusion: Get Feedback, Boost Sales
Get feedback, Boost sales. Get more feedback, Boost more sales… and this goes on.
Remember to customize the reviews section on your homepage for the best results. You can sort the customer reviews based on the best products you are selling on your storefront. Keep the homepage layout and reviews aligned towards one goal, which is to satisfy more customers and maximize Shopify sales.
We say, there’s no reason for entrepreneurs to miss out opportunities to gain reviews.
While you’re at it, improve UX for mobile shoppers as well. Shopify Mobile Optimization Tactics discussed in this guide will help your store visitors navigate better.
